About The Coca-Cola Company
The Coca-Cola Company is a total beverage company, and beverage products bearing its trademarks, sold in the United States since 1886, are now sold in more than 200 countries and territories. The Coca-Cola Company own or license and market numerous beverage brands, which group into the following categories: Trademark Coca-Cola; sparkling flavors; water, sports, coffee and tea; juice, value-added dairy and plant-based beverages; and emerging beverages. The Coca-Cola Company own and market several of the world s largest non-alcoholic sparkling soft drink brands, including Coca-Cola, Sprite, Fanta, Coca-Cola Zero Sugar and Diet Coke/Coca-Cola Light.
The Coca-Cola Company s success is its ability to connect with consumers by providing them with a wide variety of beverage options to meet their desires, needs and lifestyles.
Competition
In many of the countries, PepsiCo INC. is a primary competitor. Other significant competitors include, but are not limited to, Nestle S.A., Keurig Dr Pepper Inc., Danone S.A., Suntory Beverage & Food Limited, AB InBev, Kirin Holdings,Heineken N.V., Diageo and Red Bull GmbH.
FCFE Details of THE Coca Cola Company shown below, US$ in millions, except per share data, based on values on 10/10/2024
| 
   Year  | 
  
   Value  | 
  
   FCFE or Terminal Value  | 
  
   Present Value at 10%  | 
 
| 
   0  | 
  
   FCFE0  | 
  
   12952  | 
  
   12952  | 
 
| 
   1  | 
  
   FCFE1  | 
  
   14472= 12952 x (1+11.74%)  | 
  
   13157  | 
 
| 
   2  | 
  
   FCFE2  | 
  
   15715 = 12952 x (1+ 8.59%)  | 
  
   12988  | 
 
| 
   3  | 
  
   FCFE3  | 
  
   17065 = 12952 x (1+ 8.59%)  | 
  
   12822  | 
 
| 
   4  | 
  
   FCFE4  | 
  
   18062 = 12952x (1+7.01%)  | 
  
   12473  | 
 
| 
   5  | 
  
   FCFE5  | 
  
   19255= 17065 x (1+5.44%)  | 
  
   11956  | 
 
| 
   5  | 
  
   Terminal Value (TV5)  | 
  
   445,241 = 14,013 x (1+5.44%) / (10% - 5.44%)  | 
  
   276459  | 
 
| 
   Intrinsic value of The CocaCola Company  | 
  
   $352807  | 
 
| 
   Market cap of THE Coca Cola Company.  | 
  
   $2.98 Billion  | 
 
| 
   Intrinsic value of The CocaCola Company. common stock (per share)  | 
  
   $81.88  | 
 
| 
   Current share price on 10/10/2024  | 
  
   $69.25  | 
 
Required rate of Return
Assumptions
| 
   Rate of return on LT Treasury Composite(Rf)  | 
  
   4.36%  | 
 
| 
   Expected rate of return on market portfolio(E(RM)  | 
  
   13.81%  | 
 
| 
   Systematic risk of Intuit Inc. Common stock (β)  | 
  
   0.54  | 
 
| 
   Required rate of return on Intuit Inc. Common Stock (r) Calculation : Rf + β(E(RM)- (Rf) = 4.36% +0.59[13.81% - 4.36%]  | 
  
   10%  | 
 
FCFE Growth rate (G) Forecast
THE Coca Cola Company. H-Model
| 
   Year  | 
  
   Value  | 
  
   g  | 
 
| 
   1  | 
  
   g1 (PRAT Model)  | 
  
   11.74%  | 
 
| 
   2  | 
  
   g2 (Linear Interpolation)  | 
  
   8.59%  | 
 
| 
   3  | 
  
   g3 (Linear Interpolation)  | 
  
   8.59%  | 
 
| 
   4  | 
  
   g4 (Linear Interpolation)  | 
  
   7.01%  | 
 
| 
   5  | 
  
   g5 (Single stage model)  | 
  
   5.44%  | 
 
2023 Calculations
Retention rate = (Net income Dividends on common stock) / Net income
= (9,074 7,952) / 9,074
= 25.7%
Gross Profit Margin = 100 X Gross profit /Revenue
= 100 X 27,234/45,754
= 53%
Profit margin = 100 X Net income / Revenue
= 100 X 10,703 / 45,754
= 23.3%
Asset turnover = Revenue / Total Assets
= 45,754 / 97,703
= 0.49
Financial leverage = Total Assets / Stockholders equity
= 45,754/ 25,941
= 1.76
Return on Investment = 100 X Profit before interest and taxes/Capital employed
= 100 X 14,479/63,027
=23%
Sources :Form 10K of THE Coca-Cola Company for the fiscal year 2023, https://investors.coca-colacompany.com/financial-information/financial-results, https://www.stock-analysis-on.net/ , https://finance.yahoo.com/ , https://companiesmarketcap.com/
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